Critical Mass for Business Release Second Book: The Power of CEO Guiding Principles 

Empowering You to Discover Your Own Guiding Principle

by Richard Franzi Wednesday, April 06, 2011
ORANGE COUNTY, Calif. Authors and entrepreneurs Richard Franzi and Doug Gfeller are proud to announce the release of their second book in the CRITICAL MASS FOR BUSINESS Book Series.

Building upon the tremendous success of their first book“CRITICAL MASS: The 10 Explosive Powers of CEO Peer Groups”, their second book “CRITICAL MASS: The Power of CEO Guiding Principles” provides an in-depth look at the guiding principles of some of Orange County’s, CA most influential CEOs.

“This book is only possible because of the support and insight of our contributing authors,” stated Critical Mass for Business Co-Owner Richard Franzi. “Their guiding principles and willingness to freely share them have made this book a reality.”

As Co-Owner Doug Gfeller, a Master Certified Coach added, “This book would never have happened if not for the path that my own CEO Peer Group started me on many years ago.”

Ric and Doug have had the opportunity to interview hundreds of Orange County, California CEOs and business owners over the last two years through their weekly radio show CRITICAL MASS: The Radio Show, heard live on

They have gained access to some of the most innovative and important minds in Orange County, such as Cynthia Graff, CEO of Lindora Clinic and Dennis Kuhl, Chairman of Angels Baseball as well as numerous other entrepreneurs and business owners. All of which has allowed Ric and Doug to assemble a fountain of insight and inspiration to help other business leaders find and follow their own guiding principle.

About Critical Mass for Business

Critical Mass for Business is the fastest-growing organizer and facilitator for business advisory groups in Orange County and a noted business coaching company with over 17 years of experience. They lead CEO Peer Groups and provide Executive Coaching for many of the County’s most successful firms. Learn more at

Richard is the author of two books: CRITICAL MASS: The 10 Explosive Powers of CEO Peer Groups and CRITICAL MASS: The Power of CEO Guiding Principles. He hosts business talk shows on He is a sought after speaker on topics of interests to CEOs and business owners of mid-market companies.

0    submitted by Richard Franzi
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