Acuity Selected by Conde Nast Traveler to Power Global Travel Service in Conjunction with Verizon Wireless
Acuity Mobile to Create a Mobile Website featuring the Conde Nast Traveler Tipping Guide, Providing Travelers with Tipping and Travel Information
by Impact Wire Monday, March 02, 2009
The Mobile Tipping Guide can be accessed from any web-enabled phone, allowing readers to access advice on gratuity etiquette. Whether it's a boat ride in the Amazon, or a cab ride in Scandinavia, the corresponding local tipping custom is easily accessible by simply searching for the country on http://cntpromo.com/tipping on your globally equipped mobile phone.
"The mobile channel is an exciting and growing medium," said Alan Sultan, president and founder of Acuity Mobile. "Conde Nast Traveler enjoys high brand recognition and sought a mobile solutions partner capable of helping them reach consumers with creative and relevant content. Acuity's data-driven, mobile platform will help Conde Nast Traveler deliver a highly-targeted mobile experience."
About Acuity Mobile
Acuity Mobile is a leading provider of mobile marketing content delivery solutions. Acuity Mobile's Embedded Mobile Advertising Platform (eMAP) is a patented technology that enables Spot Relevance(TM) -- the ability to deliver targeted marketing content to the right person, at the right time, in the right location. eMAP technology is used by carriers, advertisers and content owners to ensure that relevant content (ads, offers, traffic, weather, etc.) is delivered directly to mobile users based on their interests, time of day and geographic location. The technology behind eMAP was first developed in 2000 and patent protected since 2003. Acuity Mobile harnesses the power of mobility to improve content delivery for marketers and their consumers. For more information, please visit www.acuitymobile.com.
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