Botox Popularity Continues and Capturing Market Takes Botox Training 

by Star One Public Relations Thursday, February 17, 2011
The recently published ASPS 2010 Statistics supports the position that botox, as well as the other top 4 non-surgical procedures: laser hair removal, hyaluronic acid dermal fillers, chemical peels and microdermabrasion, will continue to be the aesthetic treatments of choice in the next decade. However, only physicians who have completed comprehensive, multi-day programs, like the IAPAM's Aesthetic Medicine Symposium with Botox Training, can safely and successfully capture their portion of this consistently growing market.

Las Vegas, NV, February 16, 2011 -- Americans had over 13 million cosmetic procedures last year, and over 11.5 million of these were minimally invasive treatments. Equally, while surgical procedures grew by only 2%, non-surgical treatments increased by 5%. Leading the way in minimally-invasive modalities was botox (2,557,068 botox injections preformed), followed closely by hyaluronic acid dermal filler injections (1,313,038 procedures). Given this surge in the popularity of injectables, the importance of hands-on, physician-lead botox training ( has never been more important. The IAPAM ( recognizes that to safely and successfully add botox to a practice, physicians need expert botox information. To that end, the IAPAM offers the industry's best botox training (, delivered by board-certified dermatologists acutely familiar with the skin, the technique and art of injectables, botoxc vs. dysport, as well as botox side effects, etc.

A Decade of Botox "Rule"

In 1997, chemical peels were the most popular cosmetic procedure preformed, representing 21.9% of the market. Chemical peels were followed closely by collagen injections representing 16.5% of cosmetic procedures preformed. Interestingly, botox injections captured only 3.1% of the total market in minimally-invasive procedures. However, in 2000, botox surpassed chemical peels as the most popular non-surgical cosmetic procedure, and for the last 10 years, botox cosmetic has commanded the aesthetic medicine arena.

Jeff Russell, Executive Director of the IAPAM has witnessed the domination of botox and all minimally-invasive treatments in cosmetic medicine. "We are hearing from our members that minimally invasive procedures like botox, dermal fillers as well as microdermabrasion have exploded in demand, and we are seeing a correlating increase in the demand for our botox training. Registration for our Aesthetic Medicine Symposium, which trains physicians on all 5 minimally invasive procedures, has also dramatically increased in the last 12 months. Physicians are realizing they not only need to offer botox treatments to their patients, but also laser hair removal, IPL skin rejuvenation, chemical peels, and microdermabrasion, and organizations like the IAPAM educate doctors on how to package these treatments for the most appealing and profitable outcomes."

Growth in hCG Mirrors Botox Growth

Other interesting change in the aesthetic medicine landscape has been in the growth of hCG and Medical Weight Management. A successful aesthetic medicine practice is now more than just botox and laser hair removal. Medical spas positioned for growth often include hCG for weight-loss programs to their patients. Based upon Dr. Simeons manuscript, Pounds and Inches, the IAPAM's full day hCG training program educates physicians, of all specialties, on how to profitably add hCG to their practices. This comprehensive day of training covers the latest industry advancements in hCG and Medical Weight Loss Management, including hCG, B6/B12 injections, lipotropic injections, pharmacology, supplements & lipase inhibitors, ketogenic diets, VLCD/LCD, and meal replacement programs.

Given that weight loss in the US is a $58 billion dollar market, patients are seeking out physicians who offer hCG and other weight management programs. However, incorporating diet pharmaceuticals and new technologies into an effective and profitable Weight Loss Program, requires a comprehensive understanding of the studies, research, and peer reporting on weight loss agents. The IAPAM's hCG Training gives a physician all the education and tools: practice resources, patient guidebooks, and marketing content to successfully add hCG to a healthcare business.

For more information on the IAPAM's training programs: The Aesthetic Medicine Symposium, Botox / Dermal Filler Bootcamps, Advanced Dermal Filler Training, and hCG Training, please see: or contact Jeff Russell at 1-800-219-5108 x704.

About the International Association for Physicians in Aesthetic Medicine (IAPAM)

The International Association for Physicians in Aesthetic Medicine is a voluntary association of physicians and supporters, which sets standards for the aesthetic medical profession. The goal of the association is to offer education, ethical standards, credentialing, and member benefits. IAPAM membership is open to all licensed medical doctors (MDs) and doctors of osteopathic medicine (DOs). Information about the association, or about physician certification, can be accessed through the IAPAM's website or by contacting:

Jeff Russell, Executive-Director
International Association for Physicians in Aesthetic Medicine (IAPAM)
1-800-219-5108 x704


IAPAM's hCG Group on Facebook:

Watch a preview of IAPAM's Aesthetic Medicine Symposium at
Watch a preview of the IAPAM's Botox Training Program at

Botox is trademark of Allergan, Inc. Dysport is a trademark of Medicis, Inc.

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