Livedress.com Launches a Communications Toolkit for Fashion Publicists, Helping Them Connect Clients With Fashion LoversLivedress.com, the social network site for the fashion community, announces the launch of a specialized communications toolkit to help publicists in the fashion industry connect with fashion lovers globally.by Jon Davids Tuesday, January 11, 2011
“We recently discovered that publicists were already using Livedress for this exact purpose,” explains Livedress founder Jonathan Davids. “So we decided to build out our capabilities by developing efficient ways for publicists to organize and engage fashion lovers online. We’ve made it easy to keep close communication with an existing customer-base and grow that base every day.” To use the service, publicists first need to create a style profile on behalf of the client, like a designer, stylist, or fashion retailer. Once the profile is up, they can use the Livedress service to distribute merchandise collections, new designs, runway videos, news pieces, updates, and more. Items can quickly be shared with your own personal network using Livedress’ proprietary social engine. When users find content they like, they can choose to ‘follow’ that contributor. This makes it quick for high profile clients to build a network. In developing this suite of services, the Livedress team interviewed publicists to gauge where the company could add the most value to a publicists’ role. The key discovery was in helping to organize and distribute content in a way that makes it viral. After all, publicists need to constantly extend their reach to keep a clients’ fan-base growing. The Livedress platform behaves like a fully integrated social network. Current brands using the service include fashion retailers Macy’s and Nordstrom, Hollywood stylists Anya Sarre and Alissia Marciano, and even the world’s top fashion bloggers such as ‘julieg713’ who has a YouTube audience of 260,000. “It is critical for publicists to integrate social media into the client’s PR strategy,” says Mr. Davids, the company’s 27-year-old founder. ”This is where fashion lovers are browsing, discovering, and buying, each and every day.” Publicists can open their free account at: http://www.livedress.com The company will continue to role out new services in the coming months, aimed at making content more social, engaging, and personalized. About Livedress.com Livedress is a social network for fashion lovers, that makes it easy to share your message with fashion lovers, both in your own circle and across the world. It is the platform used by fashion pros to connect, engage, and build their loyal following. Use Livedress to accelerate those relationships and build new ones every day. On Livedress, you can: -Share photos and videos to showcase merchandise -Blast out short messages with updates and offers to your followers -Establish an online hub where your customers can connect with you -Get discovered by new customers in your city each and every day ### Media Contact Jonathan Davids jd AT livedress DOT com Livedress is a social network for fashion lovers, that makes it easy to share your message with fashion lovers, both in your own circle and across the world. It is the platform used by fashion pros to connect, engage, and build their loyal following. General |
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