Livedress.com Launches a Communications Toolkit for Fashion Publicists, Helping Them Connect Clients With Fashion Lovers 

Livedress.com, the social network site for the fashion community, announces the launch of a specialized communications toolkit to help publicists in the fashion industry connect with fashion lovers globally.

by Jon Davids Tuesday, January 11, 2011
Toronto (January 11,2011). Livedress.com, the social network site for the fashion community, announced the launched of a specialized communications toolkit to help publicists in the fashion industry connect with fashion lovers globally. The company has built a suite of customized tools that enable publicists to connect, engage, and build a loyal following of fashion lovers - helping them deliver better results to their clients. The toolkit is free for publicists to access and utilize.

“We recently discovered that publicists were already using Livedress for this exact purpose,” explains Livedress founder Jonathan Davids. “So we decided to build out our capabilities by developing efficient ways for publicists to organize and engage fashion lovers online. We’ve made it easy to keep close communication with an existing customer-base and grow that base every day.”

To use the service, publicists first need to create a style profile on behalf of the client, like a designer, stylist, or fashion retailer. Once the profile is up, they can use the Livedress service to distribute merchandise collections, new designs, runway videos, news pieces, updates, and more. Items can quickly be shared with your own personal network using Livedress’ proprietary social engine.

When users find content they like, they can choose to ‘follow’ that contributor. This makes it quick for high profile clients to build a network.

In developing this suite of services, the Livedress team interviewed publicists to gauge where the company could add the most value to a publicists’ role. The key discovery was in helping to organize and distribute content in a way that makes it viral. After all, publicists need to constantly extend their reach to keep a clients’ fan-base growing.

The Livedress platform behaves like a fully integrated social network. Current brands using the service include fashion retailers Macy’s and Nordstrom, Hollywood stylists Anya Sarre and Alissia Marciano, and even the world’s top fashion bloggers such as ‘julieg713’ who has a YouTube audience of 260,000.

“It is critical for publicists to integrate social media into the client’s PR strategy,” says Mr. Davids, the company’s 27-year-old founder. ”This is where fashion lovers are browsing, discovering, and buying, each and every day.”

Publicists can open their free account at: http://www.livedress.com

The company will continue to role out new services in the coming months, aimed at making content more social, engaging, and personalized.


About Livedress.com

Livedress is a social network for fashion lovers, that makes it easy to share your message with fashion lovers, both in your own circle and across the world. It is the platform used by fashion pros to connect, engage, and build their loyal following.

Use Livedress to accelerate those relationships and build new ones every day.

On Livedress, you can:
-Share photos and videos to showcase merchandise
-Blast out short messages with updates and offers to your followers
-Establish an online hub where your customers can connect with you
-Get discovered by new customers in your city each and every day


###
Media Contact
Jonathan Davids
jd AT livedress DOT com

Livedress is a social network for fashion lovers, that makes it easy to share your message with fashion lovers, both in your own circle and across the world. It is the platform used by fashion pros to connect, engage, and build their loyal following.

0    submitted by Jon Davids
Read More Press Releases

How a Bodybuilding Diet Can Help Build Muscle Naturally

Low Carb Diet Report Casts Light On New Research Findings

Increase in the number of student visa is trending nowadays

Wiwigo Technologies: First of its kind selfie campaign takes place in moving Delhi-Chandigarh Shatabdi

An important day in real estate sector

Leonard Kim to Appear on Critical Mass Radio Show

Nishan Kohli's recent exhibition on photography

CIMR-PU Esteemed Globally—SAARC DESIMGOW Moderator at NPA Venerated for High Contour-profiles.

Lilanie Kadirgamar Geiger dedicates cookbook to late mother

Vegas Casinos Online

Get press releases by email