Row2Recovery, the Injured Soldiers’ Atlantic Rowing Challenge in Support of Leading Forces Charities, Appoints Jobe London as Agency of Record 

Row2Recovery, the fundraising campaign in support of the three leading UK armed forces charities, has appointed sports and B2B communications agency, Jobe London as marketing and media agency of record.

by John Bevan Monday, December 13, 2010
Jobe London has been tasked with planning and managing the integrated marketing and publicity needs of the campaign, both online and offline.

Comprised of serving and ex-forces commanders and a consortium of high profile backers, the Row2Recovery campaign aims to deliver a multi-million pound fundraising campaign of unique events built on participation from servicemen and women injured in action, including a 3,000 mile trans-atlantic injured soldier’s rowing challenge.

Commented John Bevan, Creative Director, Jobe London: “We are thrilled, exhilarated to be partnering with the Row2Recovery campaign to amplify the impact it offers. I believe in the power of sport and adventure to achieve this ambitious, compelling fundraising effort, and we hope it will help shift perceptions of disability and deliver the much needed resources to help rehabilitate those seriously wounded in the Afghanistan and Iraq conflicts. We have developed an adventurous communications plan over the coming years to engage media, key influencers and commercial partners.”

Pre-campaign work commenced with the launch of the Row2Recovery online presence this December, across social and web. The new site, at row2recovery.com includes full background, news, partners, and support information, fundraising schedule, events, images and video. Coverage from around the UK and beyond will be consolidated into the campaign’s dedicated Media Centre.

Ed Janvrin, Director of Fundraising and Co-Founder of the campaign said: “We are very excited to be taking the first stage of campaign live. We have brought on board fantastic patrons and supporters, and it has been critical throughout for us to have this strong base of expertise to help us accelerate our planning, and going forwards to have access to a strong team of people drilled in sports and corporate sponsorship. Our challenge is to significantly broaden our reach and raise awareness for our fundraising challenge and the new site is a powerful milestone towards that.”

“Supporters, media and commercial partners who are looking to become part of Row2Recovery’s story should be captivated early on by the campaign’s online and social experience: that was our briefing challenge,” says Rob Gamm, Director of Digital at Jobe London. “It would have to be highly visual but accessible and immediately high impact - we wanted to literally throw out the “square site” for something designed from scratch, which matched the daring of the campaign itself.”

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For further information, please contact:
John Bevan, Creative Director, +44 (0)203 0515 835, 
jobe@uk.jobe-group.com

About Row2Recovery
Row2Recovery is a global multi-million pound fundraising campaign for leading armed forces charities rehabilitating and supporting servicemen and women injured in action during the Iraq and Afghanistan conflicts. Between 2010 and 2012, the Row2Recovery campaign aims to create opportunities for wounded servicemen and women to compete in a series of events, culminating in a 3,000 mile unsupported Atlantic rowing challenge backed by leading commercial supporters and high-profile media personalities. For more information visit http://www.row2recovery.com.

About Jobe + Company, London Jobe London is a specialist independent sports and B2B communications agency in the City of London
, servicing ambitious brands in Europe and the Middle-East. The agency’s sports division provides best-for-sports consulting and creative services including: interactive and digital; direct marketing; merchanding and point-of-sale; brand strategy and identity; public relations and media; advertising and combined specialist services for corporate hospitality, on-vehicle artwork and experiential marketing. The agency’s roster includes several mainstream brands in motorsport, sailing, adventure sports, and team sports.

0    submitted by John Bevan
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