Boost Your Brand With An Outdoor Ad 

by salman salim Monday, December 06, 2010
Out of home advertising is focused on marketing to customers when they are "on the go" in public places, waiting (such as in a doctor’s offices), in transit, and/or in particular commercial locations (such as in a trade venue).

Out of home advertising is done with the use of large scale prints in public areas to effectively reach as many eye balls as possible, but with less cost. With such advertising, you have complete power over your advertising message and that message can go where ever you could do with it the most. If your company is part of a fund raising event, you can get your hands on alternative outdoor advertising and plant a billboard truck near where it is, and even individuals who drive past will remember your company.

You can effortlessly switch the channel on a T.V., simply turn off the radio, and easily throw away a newspaper. On the other hand, what will you or can you do about a massive Billboard? Turn the other way? The greatest benefit of such an outdoor ad is that people cannot disregard it, no matter what they try.

Outdoor Ads can go anywhere and your product/company can be. They move in all parts and corners of the city like airport, highway, main roads, hospitals, parks, and etc. They offer you publicity in expensive uptown neighbourhoods, main stores and shopping localities and even in places where people go for work.

Another form of Out Of Home Advertising are adbikes, where you can get a smaller version of your big billboard and have it navigate these places without adding to the traffic and without violating any laws.

Wherever there is a crowd, you will be seen or heard and your message will move forward due to your outdoor ad strategy. is for all those involved in the Out of Home Advertising Industry in the UAE. Here is where customers can connect with outdoor ad industry professionals and vice versa.

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General | Categories: media
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