Yellow Pages 

Moreover, a local business directory is more about building relationships which ultimately adds to your business success. Following on my previous article, Local Services Businesses: Why You MUST Have a Web Presence, let's take a few minutes to dig deeper into my assertion that the yellow pages a

by Marcos Pittman Friday, May 13, 2011

If you live in a small town and run your own local business, you will have to serve the same people throughout the year. You need an effective medium that people can refer to find you whenever they need you. This is possible with business pages advertising only. Your business listings remain there for the whole year and people find you to do business with. There is hardly any other advertising mode where you can afford to exist round the year at such a cost-effective rate.

2. Easily Accessible

Yellow pages are easily accessible. People can find a local business directory in their homes or neighborhood, or in coffee shops. So you can be easily found by them and stand chance of building great friendships by serving them again and again.

3. Builds Your Reputation

If you offer good services and provide good products, yellow pages allow you to build your reputation in the local marketplace. In most of the online business directories, one can see which business has been searched how many times. This shows people's trust on you and builds your reputation.

4. A Reference Manual

Yellow pages are the place where your competitors are also present. You can check their listings to get an idea how you can present your profile. What features you need to emphasize on that others have failed to present there. This way you can publish your killer ad on a business directory.

Business directories save your advertising costs greatly and promote your business tremendously. Moreover, a local business directory is more about building relationships which ultimately adds to your business success.

Following on my previous article, Local Services Businesses: Why You MUST Have a Web Presence, let's take a few minutes to dig deeper into my assertion that the yellow pages are an unsustainable model for driving leads and business.

This topic applies differently to various business types. Many companies have already made the move to an online-heavy model (e.g. the travel industry). On the other hand, local services businesses can often still generate decent returns from this tactic. While that model has worked to date and may still have some value, the money spent on it could be used much more lucratively.

Massive Shift To Mobile Phone Use

Surely you have noticed the significant pace of adoption of mobile phones. According to Wikipedia, there is an active mobile phone in use for 91% of the US population (286M mobiles, 309M population). In many European and Asian countries, the ratio is even higher, suggesting that a subset of the population uses multiple cell phones. Clearly, you wouldn't have two mobiles as well as a land line, so this also suggests a shift away from traditional telephone usage overall (or a complete leapfrog to mobile in traditionally technology-lagging markets).

This is not merely speculation, as USA Today reported a similar statistic last month (link to original article included at the end of this article). High points of the article included:

General | Categories: agriculture
0    submitted by Marcos Pittman
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