New Children's Series - Mustard Pancakes 

by Cassie Yde Tuesday, March 17, 2009
Mustard Pancakes is more than an award winning children’s series with an unconventional name. For both domestic and worldwide broadcasters, the 39 episode series offers a successful proven way to turn advertising inventory that is usually overlooked into a revenue producer. It’s a hit with kids and parents, and a success with advertisers, while at the same time being profitable for the TV station.

To turn a half-hour children’s series into something that will increase a broadcaster’s bottom line, Mustard Pancakes commercial spots are offered to an advertiser who will carry Mustard Pancakes licensed merchandise in his store. This will result in increased traffic at the advertiser’s retail outlet, as kids and their parents will visit the location to see and purchase Mustard Pancakes products. Mustard Pancakes and the broadcaster, via a negotiated arrangement, participate in a revenue sharing model for the sales of licensed product in their market.

This model results in a much higher dollar return for the broadcaster than the traditional value of just selling the commercial time.

Florida based distributor, The Television Syndication Company (TVS), is representing Mustard Pancakes. President Cassie Yde sees the revenue sharing opportunity as a win/win/win for the series, the broadcaster and the advertiser.

The Television Syndication Company is a full-service syndication and distribution organization that provides the best of new product from the world’s most creative network and independent producers to television, home video and educational outlets in the United States and all other countries of the world.

0    submitted by Cassie Yde
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