New Children's Series - Mustard Pancakes
by Cassie Yde Tuesday, March 17, 2009
To turn a half-hour children’s series into something that will increase a broadcaster’s bottom line, Mustard Pancakes commercial spots are offered to an advertiser who will carry Mustard Pancakes licensed merchandise in his store. This will result in increased traffic at the advertiser’s retail outlet, as kids and their parents will visit the location to see and purchase Mustard Pancakes products. Mustard Pancakes and the broadcaster, via a negotiated arrangement, participate in a revenue sharing model for the sales of licensed product in their market.
This model results in a much higher dollar return for the broadcaster than the traditional value of just selling the commercial time.
Florida based distributor, The Television Syndication Company (TVS), is representing Mustard Pancakes. President Cassie Yde sees the revenue sharing opportunity as a win/win/win for the series, the broadcaster and the advertiser.
The Television Syndication Company is a full-service syndication and distribution organization that provides the best of new product from the world’s most creative network and independent producers to television, home video and educational outlets in the United States and all other countries of the world.
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